August appears to be the month of the year as Amsterdam’s leading hip-hop festival Appelsap celebrates 18 years!
For over a decade Appelsap has represented and pushed for street culture. Presenting and showcasing fresh up and coming talent as well as paying homage to hip-hop heroes such as Missy Elliott throughout the years. Appelsap has also been the first festival in the Netherlands to bring international musicians such as; Skepta, Kendrick Lamar, Stormzy and Travis Scott to Dutch audiences doorsteps. This year they are set to bring Wiley, Kojey Radical and Kojo Funds.
An integral player in Dutch hip-hop culture, Appelsap has set pace by also showcasing now huge Dutch acts like Broederliefde, Lil Kleine, Sevn Alias, De Jeugd Van Tegenwoordig and The Opposites in the early days of their careers. Furthermore Appelsap previously won the reputable Amsterdam Prize for the Arts last year.
This year they have teamed up with Berlin-based photographer Vitali Gelwich & director Rogier Smalhout. This collaboration has allowed them to create a 13-image campaign and a short film. And I must say it’s a must watch!
Rejuvenating some of Hip-Hop’s most influential artists, Vitali Gelwich exemplifies the essence of Hip-Hop royalty through some artists featuring on this year’s electrifying line-up. Each image features an artist from this year’s line-up paying homage to legends of hip-hop from N.W.A to Outkast to 50 Cent.
This event sets to be electronic with 3 stages plus the SMIB Station. There are stages in collaboration with various Noisey and many more. There will also be a vibe area with performers, DJs and artists which will be hosted by the Appelsap family. An unique collection from the clothing label Sumibu will be launched, and as a special treat Appelsap will also be unveiling a large sculpture by the artist Parra during the festival. This event is set to be memorising and a sellout!